AI Insights · Timothy · January 2022
Top 5 Play Pass Games on iOS in the US: Q4 2021 Performance
Discover the performance trends of the top 5 Play Pass games on iOS in the United States during Q4 2021, including weekly downloads, revenue, and active users.
The final quarter of 2021 saw significant activity in the Play Pass games category on iOS in the United States. Here, we analyze the performance of the top 5 games: Disney Coloring World, Pixel Art － Color by Number, LEGO® DUPLO® WORLD, Hungry Shark Evolution, and Flow Free.
Disney Coloring World from StoryToys Limited showcased a robust performance. Weekly revenue experienced a steady increase, peaking at approximately $90K in the final week of December. Downloads surged notably towards the end of the quarter, reaching around 31K in the last week, while active users also saw a steady rise, peaking at roughly 64K in the same period.
Pixel Art － Color by Number by Easybrain Ltd maintained a consistent performance throughout the quarter. Weekly revenue hovered around $37K to $42K, with a slight peak in late December at about $42K. Downloads saw a significant spike mid-quarter, reaching about 34K in the week of November 22. Active users remained relatively stable, peaking at approximately 419K in late November.
LEGO® DUPLO® WORLD, also from StoryToys Limited, saw varied performance. Weekly revenue fluctuated, peaking at around $57K at the start of the quarter and then stabilizing around $29K to $44K towards the end. Downloads experienced a peak in late October at about 21K, while active users saw a high of around 32K in the same period.
Hungry Shark Evolution from Ubisoft showed a steady performance. Weekly revenue ranged from approximately $19K to $31K, peaking in the final week of December. Downloads were consistent, with a peak of about 45K in late November. Active users remained stable, peaking at around 180K in the same week.
Flow Free by Big Duck Games LLC demonstrated strong engagement. Weekly revenue saw a gradual increase, peaking at around $22K in the final week of December. Downloads fluctuated, with a notable peak of about 97K in the last week of December. Active users peaked at around 1.9M in early November but saw a decline towards the end of the quarter.
These insights highlight the dynamic nature of the Play Pass games category on iOS in the US during Q4 2021. For more detailed analytics and insights, visit Sensor Tower.
